ADVERTISING

BBC

History Will Be Made

Agency: BBC Creative

Description

In assuring us that ‘History Will Be Made’, the BBC’s 2018 campaign provides a timely reminder of football’s greatest tournament and why we love it.
The campaign, created by BBC Creative with BBC Sport Marketing and animated by Blinkink, journeys through World Cup history via the skill of Diego Maradona, the flair of Zinedine Zidane and the emotion of Paul Gascoigne, to a preview of the most exciting talents of this year’s finals including Cristiano Ronaldo, Lionel Messi and Harry Kane.
Animated launch film The Tapestry, directed by Nicos Livesey, takes us on a journey through iconic moments from the competition’s illustrious past, and introduces us to the faces that will surely create memories this time around.
The team have modernized the traditional tapestry technique by creating a dynamic film in which every single frame has been individually embroidered. More than 227,000 metres of thread were used to create over 600 unique frames of tapestry, that if laid end-to-end would measure over 1,200 metres in length.

This professional campaign titled 'History Will Be Made' was published in United Kingdom in June, 2018. It was created for the brand: BBC, by ad agency: BBC Creative. This Film medium campaign is related to the Sports industry and contains 1 media asset. It was submitted almost 4 years ago.

Credits

Advertising Agency: BBC Creative, UK
Executive Creative Directors: Aidan McClure, Laurent Simon
Creative Directors: Tim Jones, James Cross
Creatives: Edward Usher, Xander Hart
Producer: Liz Dolan
Project Manager: Loretta Ramkissoon
Production Coordinator: Emma Hamilton
Head of Planning: Mike Lean
Director: Nicos Livesey / Blinkink
Producer: Alex Halley / Blinkink
Executive Producer: Bart Yates / Blinkink
Designer: Luke Carpenter
BBC Creative Head of Design: Laurence Honderick
Composer: Alex Baranowski
Vocals: Sir John Tomlinson
Sound Design / Mix: Mark Hills, Anthony Moore / Factory
Audio Producer: Lucy Spong / Factory

ADVERTISING

iStock Essentials

BBC building in London

Artist: mikeinlondon

iStock Signature

bbc news on iPad2

Artist: MartinPrescott

iStock Signature

BBC Radio Merseyside, Liverpool

Artist: ilbusca

iStock Essentials

Broadcasting House, BBC headquar...

Artist: VV Shots

iStock Essentials

BBC headquarters, London, UK

Artist: VV Shots

iStock Signature

BBC iPlayer, BBC News, BBC Sport...

Artist: stockcam

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.