State Farm

Hidden Talents

Agency: DDB


Did you know that State Farm is just as much an expert on life insurance as they are on home and auto? In fact, State Farm received the J.D. Power award for the fifth year in a row for customer satisfaction in life insurance late last year. Not many know this, which is why State Farm has partnered with DDB on their latest creative campaign to highlight this ‘hidden talent’ with the help of some familiar – and equally talented – faces.
State Farm’s “Hidden Talents” creative showcases the hidden talents of Ken Jeong and Terry Crews to demonstrate that the company customers know and trust for home & auto is also the company they can trust for life insurance.
The spots feature Jeong (who is an actual medical doctor) and Crews (who is a trained flutist) demonstrating their talents alongside real-life State Farm agents. In one, Crews plays his flute (and throws in a trademark pec flex), and in another Jeong examines an unusual X-Ray. In both scenarios the State Farm agents explain that they, too, have a hidden talent when it comes to providing life insurance.

This professional campaign titled 'Hidden Talents' was published in United States in April, 2019. It was created for the brand: State Farm, by ad agency: DDB. This Film medium campaign is related to the Finance industry and contains 4 media assets. It was submitted about 5 years ago.


Advertising Agency: DDB, USA
Chief Creative Officer, DDB North America: Ari Weiss
Chief Creative Officer, DDB Chicago, John Maxham
Chief Production Officer, DDB Chicago: Diane Jackson
Executive Creative Director: Mel Routhier
Creative Director - AD: Brian Culp
Creative Director - CW: Katie Bero
Executive Producer: Matt Blitz
Executive Producer: Amy Turner
Group Account Director: Ben Gladstone
Account Director: Jake Lestan
Account Supervisor: Amanda Ouellette
Account Executive: Katie Murphy
Strategist: Jesse Bayer
Production Company: Biscuit
Director: Jeff Low
Partner/Managing Director: Shawn Lacy
Executive Producer: Jeff McDougall
Head of Production: Mercedes Allen-Sarria, Rachel Glaub
Producer: Grace Bodie
Editorial: Arcade Edit / LA
Editor: Will Hasell
Executive Producer: Crissy DeSimone
Producer: Anna Butler
Assistant: Josh Miller
Audio Post: 225 Studio
Engineer: Nicholas Papaleo
Producer: Cameron Aper
Finish: MPC / LA
Flame Lead: Andre Arevalo
Producer: Ciaran Birks
Senior Producer: Karena Ajamian
Executive Producer: Karen Anderson
Telecine: Company 3
Colorist: Sean Coleman
Vice President/Short Film: Ashley McKin
Talent: The Marketing Arm
Managing Director: Matt Delzell
Talent Director: Matt Fleming
Account Director: Alex Duncan


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