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A campaign that re-framed saving money during hard economic times by making the act of savings fun and easy. The campaign utilizes humor and relatable scenarios to help get the message across with clever word play and creative direction that led to skit style films. The Campaign features various characters with various goals to save for and relates well with the current situation in Kenya where saving is getting harder and harder. With The HFC target save account however you can save small amounts for any target no matter how big or small.

This professional campaign titled 'HFC Target Save' was published in Kenya in August, 2023. It was created for the brand: Housing Finance Kenya, by ad agency: Tessera Communications. This 360° medium campaign is related to the Finance industry and contains 12 media assets. It was submitted 8 months ago by Creative Ad Man: Feysal Anthony Nair of Tessera Communications.


Advertising Agency: Tessera, Nairobi, Kenya
Creative Director: Feysal Anthony Nair
Strategy: Joanna Gow
Art Director: Paul Mwangi
Copywriter: Victoria Kuto
Motion Graphics: Jerome Chari
Film director: Abu Melita
Photographer: Teddy Mitchener
Producer: Hildah Wellah

Rio Carioca Beer


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