Rosen Hotels & Resorts in an Orlando-based chain that wanted to create a new wine to be served at one of their resorts. &Barr helped them with the naming, packaging, illustration, and overall branding. &Barr named the wine Hester Street because that was the street in New York where Harry Rosen, the grandfather of Harris Rosen, founder of Rosen Hotels & Resorts, opened a small, 15-seat restaurant. A custom illustration was created to represent what Hester Street in the Lower East Side of Manhattan looked like nearly a century ago.
This professional campaign titled 'Hester Street Wine' was published in United States in February, 2019. It was created for the brand: Hester Street, by ad agency: &Barr. This Design medium campaign is related to the Alcoholic Drinks industry and contains 4 media assets. It was submitted over 3 years ago.
Advertising Agency: &Barr, Orlando, USA
VP / Creative Director: Rob Bloom
ACD / Copywriter: Jacqui Garcia
Senior Art Director: Tim Carvalho
Art Director / Illustrator: Katie Edwards
VP / Account Service: Kim Blaylock
Account Supervisor: Marie Shumilak