Life's Better When You're Under Our Roof
The Dream Fearlessly Bowl
Jordan Love Fearless Dreamer
Description
In June, American Family Insurance announced that it had partnered with Green Bay Packers quarterback Jordan Love to be its newest brand ambassador. Now Jordan is starring in a new advertising created by Elite Media that leans into NFL culture. The effort is part of American Family Insurance's “Life’s Better” platform which focuses on how people can feel comforted in the knowledge that American Family Insurance inspires, protects, and restores their dreams. The multimedia campaign includes digital, social, outdoor, teasers, as well as partnerships with young influencers like aspiring sportscaster Jeremiah Fennell. It features a bevy of kids playing an indoor football game (the “Dream Fearlessly Bowl”), all under the roof protection of American Family.
This professional campaign titled 'Hero' was published in United States in November, 2024. It was created for the brand: American Family Insurance, by ad agency: Elite Media. This Digital, Film, and OOH Outdoor media campaign is related to the Finance and Insurance industries and contains 3 media assets. It was submitted 2 months ago by President: Roy Elvove of Elvove Associates LLC.
Credits
Client: American Family Insurance
Creative Agency: Elite Media
Production Company: Caviar
Editorial Company: The Mill
Color/Post FX: The Mill
Record & Mix: Sonic Union
Song: JSM Music
“Hero” Composers: Andrew Ybanez & Joel Simon
