Consumers have access to more content at their fingertips, all available on their own terms, and binge viewing is on the rise. In response to that behavior, Hulu designed its Binge ad format, which uses machine learning to predict when viewers are likely to start bingeing a show, creating a unique experience connecting brands with binge watchers. In fact, in the last 6 months, 84% of Hulu's audience has binge watched at least one show. UM, Reprise and Ninja® leaned into this unique and custom opportunity to connect with viewers around Ninja®’s latest innovation, the Ninja™ CREAMi™, which transforms almost any ingredient into a frozen treat.
This professional campaign titled 'Here's the Scoop' was published in United States in November, 2021. It was created for the brand: SharkNinja, by ad agencies: Reprise and UM. This Film medium campaign is related to the Electronics, Technology and Personal Accessories industries and contains 8 media assets. It was submitted about 2 years ago by Global Head of Comms: Neena Koyen of UNIVERSAL MCCANN.
Advertising Agency: UM