Thailand has the 2nd highest rate of road deaths in the world. 80% of motorcyclist fatalities occur on rural roads and the danger increases when riders ride alone, or at night. In many cases, head injury causes riders to lose their consciousness, leaving them unable to call for help. By the time emergency rescue team or someone notices, it’s too late. When the time is ticking, is there something that can help riders when they need it most? In cooperation with ThaiHealth’s Road Safety Project, BBDO Bangkok created HELPMET, the world’s first helmet that can detect a serious head impact and call for help when riders are unconscious.

This professional campaign titled 'Helpmet' was published in Thailand in May, 2016. It was created for the brand: Thai Health Promotion Foundation, by ad agency: BBDO. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 6 years ago.


Advertising Agency: BBDO, Bangkok, Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Executive Creative Director: Anuwat Nitipanont
Creative Director: Pitha Udomkanjananan
Art Director: Nattagorn Thairattanasuwan
Copywriter: Manamai Rodpetch
Client Service Director: Vasanai Pakapongpan
Account Director: Tanyawan Wongapichart


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