Description
It’s a relatable moment, every parent of a three-year-old has gone through it: the second you put your kid down, they take off running.
For Lactéol DiarrhEase—a French postbiotic newly available in the U.S. and the only OTC supplement for kids as young as 6 months—we tapped into the reality of everyday parenting to launch 'Help Stop the Runs': a campaign that brings a little humor (and a lot of relief) to a common problem.
To bring the moment to life, we partnered with influencer Jessi Meeks and her real-life three-year-old, capturing the kind of chaos every parent knows all too well.
Some runs can’t be stopped. But the occasional diarrhea kind? That’s where Lactéol DiarrhEase comes in.
This professional campaign titled 'Help Stop The Runs' was published in United States in July, 2025. It was created for the brand: Lactéol, by ad agency: The Thomas Collective. This Content and Digital media campaign is related to the Health industry and contains 10 media assets. It was submitted 4 months ago by EVP, Group Creative Director: Kimberly Howard-Thomassen of The Thomas Collective.
Credits
Advertising Agency: The Thomas Collective
Production Company: Robotic Raptor
EVP Creative: Kimberly Howard-Thomassen
Creative Director: Deanna (Brigandi) Connolly
