Helmets Against the Pain

Agency: DDB


E-scooters have conquered the streets all-over the world. And those funny vehicles have become a major health issue everywhere. The biggest painkiller brand in Finland, Burana is here to fight the pain. So they teamed up with e-scooter provider Samocat and brought helmets to the streets of Helsinki. People can now use the helmets for free and Burana makes meaningful marketing under tight restrictions of pharmaceutical advertising.

This professional campaign titled 'Helmets Against the Pain' was published in Finland in July, 2019. It was created for the brand: Burana, by ad agency: DDB. This OOH Outdoor medium campaign is related to the Pharmaceutical industry and contains 2 media assets. It was submitted about 5 years ago by Creative Director: Kalle Wallin of NORD DDB HEL.


Advertising Agency: NORD DDB HEL, Helsinki, Finland


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