This is the first ever 'heat campaign' for Miami. It was made to protect everyone from heat-related illnesses but especially those in lower-income neighbourhoods inland where tree cover is 30% less than in upscale coastal areas as well as other vulnerable populations such as pregnant women, outdoor workers etc.
This professional campaign titled 'Heat in the 305' was published in United States in May, 2022. It was created for the brand: Miami Dade County, by ad agency: Plus305. This Content, Digital, and Film media campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 1 year ago.
Advertising Agency: plus305, Miami, USA
Production Company: Cascabel Films, Miami, USA
Copywriter: Sharonda Richardson, Alberto Jaen
Strategic Planner: Nadja Scherrer