Description
Stimorol gum needed to distribute 40,000 packs of Orange Mint samples in a way that would leverage their brand, give them great exposure and create a memorable stunt. So to hand out the Orange Mint gum, we looked no further than orange-h
This professional campaign titled 'HeartGingers' was published in South Africa in October, 2010. It was created for the brand: Stimorol, by ad agency: Ogilvy. This Digital medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted almost 14 years ago.
Credits
Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Art Directors: Emma Butlin, Matthew Pullen
Copywriters: Dean Paradise, Craig Ross
Account Director: Awie Erasmus
Account Executive: Alexis Leih
Account Director (PR): Lee Nelson
Strategic Planner: Jayne Holness
Social Media Director: Chris Rawlinson
Director Events and Activations: Derek Davis
Project Manager: Catherine Brewis
Client Group Head: Ian Jeffrey
