The Warehouse, New Zealand’s largest retailer has products that are integral to every Kiwi home. So, to reinvigorate a connection with the brand and customers, it felt right to center around home and the feeling it provides: a safe haven in current times. Partnering with Ruby Jones allows us to tap into her iconic illustrative style which is known for its kindness, diversity and inclusion. And tapping into a child’s mind allows our imagination to fly. While in a dream like state a young girl journeys around her room, encountering all the toys, characters and objects within it, which all come to life and play a part in her adventure.
This professional campaign titled 'Heart Is Where The Home Is' was published in New Zealand in July, 2020. It was created for the brand: The Warehouse, by ad agencies: Facebook Creative Shop and The Warehouse Group. This Film medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted over 3 years ago by Associate Creative Director: Smeta Chhotu-Patel of The Warehouse Group.
Advertising Agency: The Warehouse Group, Facebook Creative Shop
Creative Strategist: Andy Blood
Creative Director: Smeta Chhotu-Patel
Illustrator Artist: Ruby Jones
Director & Animator: Pete Circuitt
Director & Motion Designer: Jared Kahi
Studio Local Producer: Tania Smiler
Agency Producer - The Warehouse Group: Rob Linkhorn
Agency Producer - Facebook Creative Shop: Claire Davidson, Rebecca Dakin
Chief Marketing Officer: Jonathan Waecker
GM Marketing: Anna Lawrence
Executive / GM Creative Strategy: Andrew Stein
Client Partner: Phillip Bonanno / Facebook Creative Shop