Description
During football playoffs this year, 7-Eleven is supporting…well, the losing teams and their fans. The fact is, there are more losers than winners during the playoffs. After all, only two teams make it to the Big Game. Thirty don’t. And a handful come painfully close.
For those fans, the playoffs and especially the day of The Big Game can be...hard. So, 7-Eleven is turning their BOGO pizza offer (when ordered for delivery on the 7NOW App) into an Emotional Support Pizza for the fans whose teams don’t make it to the big game. Take a look:
The campaign, created in partnership with Dentsu Creative, dentsu X and Tag, is launching this evening, just before the AFC and NFC championship games, with a :60 video. Based on the outcome of the weekend’s games, the campaign will continue with ultra-reactive and targeted local messaging running in real-time OOH, social, radio, to create surround sound that not only encourages Emotional Support Pizzas for the losers, but for the winners, encourages fans to send Emotional Support Pizzas to their friends. Stay tuned
The campaign will run in phases through Feb 9, because when you’re down bad, nothing helps quite like free pizza.
This professional campaign titled 'Have an Emotional Support Pizza… Loser. ' was published in United States in January, 2025. It was created for the brand: 7-Eleven, by ad agency: Dentsu Creative NY. This Film medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted 7 days ago.
Credits
Brand: 7-Eleven
Vice President: Marissa Jarratt
Brand Director: Marissa Eddings
Marketing Manager: Crystal Wilkins
Marketing Manager: Emily Ann Stites
Marketing Manager: Christy Mitchell
Marketing Manager: Lauren Friesenhahn
Agency: Dentsu Creative New York
Vice President: Joshua Safran
Client Lead: Eileen Goodyear
Account Executive: Alexia Assimakopoulos
Agency: Dentsu X
Vice President: Heather Chancey
Planning Director: Ashley Long
Planning Director: Amy Butler
Planner: Jordan Baker
Social: Mandy Herren
Social: Stephanie Siabatto
Digital Director: Zoie Hashim
Digital Director: Jodie Rink
Agency: Evergreen
Vice President: Ben Johnson
Director: David Conklin
Media: Evergreen Trading
Media Team: David Conklin
Media Team: Brett Lahey
Media Team: Eva Morano
Media Team: Ben Johnson
Media Team: Thomas Horsley
Production
Production: Dentsu Creative New York
Head of Production: Ed Zazzera
Production Manager: Stacy Kay
Executive Producer: Lara Hurnevich
Producer: Xiaomi Qu
Producer: Maxine Reyer
Business Manager: Polly Poulos-McCarthy
Production: Tag (Americas)
Chief Executive Officer: Stephen Kiely
Chair: Will Ferguson
Creative: Damisi Rosemond
Client Approval: Leigh Leader
Production Manager: Kaustubh Sharma
Producer: Linda Milton
Creative Director: Annalise Yuri Murphy
Creative: Makita Rova
Executive Producer: Rachel Lederman
Producer: Michael Ritchie
Creative: Ashton Gottschalk
Director: Stephen Pearson
Production: MacGuffin Films New York
Director: Kevan Bean
Executive Producer: Sam Wood
Producer: Pete Dever
Producer: Christine Cassaro