Kit Kat

Have a Breakism

Agency: JWT


Rijksmuseum Twenthe in the Netherlands is running the Abstract USA exhibition from September 2010 through February 2011. We’ve added one more work of art to the collection ourselves. A painting that has no meaning whatsoever. To give people a break from all the modern art with multiple layers and deeper meanings. It is what it is. A big red canvas.Have a Break, Have a KitKat.

This professional campaign titled 'Have a Breakism' was published in Netherlands in December, 2010. It was created for the brand: Kit Kat, by ad agency: JWT. This Ambient medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted over 12 years ago.


Advertising Agency: UbachsWisbrun/JWT, Amsterdam, The Netherlands
Creative Directors: Martijn van der Werf, Thijs de Boer
Art Director: Marco Sluijter
Copywriter: Jeroen de Korte

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