Have a break bus

Agency: DBCO - Defining Brands Co.

Have a break


In January, people often find themselves seeking a break from the residual stresses of the holiday season, the financial strains that may follow, and the challenges of readjusting to the regular routine after the festivities.

The purpose of 'The Have a Break Bus' is to breathe life into KitKat's iconic tagline "Have a break, have a KitKat" by utilizing the bus's distinctive break and inviting people to enjoy a well-deserved break – just as intended in 1935 when KitKat was launched to provide factory workers with a break during their tough workday.

This professional campaign titled 'Have a break bus' was published in Denmark in January, 2024. It was created for the brand: KitKat, by ad agency: DBCO - Defining Brands Co.. This OOH Outdoor medium campaign is related to the Confectionery, Snacks industry and contains 3 media assets. It was submitted 3 months ago.


Creative Agency: Defining Brands Co., Copenhagen Denmark
Media Agency: Out of Home Media
Client: Nestlé / KitKat
Nordic Senior Brand & Innovation Manager: Sebastian Ørting-Vester
Creative Team: Mads Trondhjem Haakansson, Mathias de Melo, Mie Falkenstrøm, Louise Lahn


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