Poster 1
Poster 2
Poster 3
Social media
Social media
Booth
Giveaways
Billboard
Short video
Description
This is an awareness campaign about the misuse of AI. As AI-generated media becomes increasingly realistic, people often trust visual content without checking its authenticity. The campaign challenges this blind trust by creating doubt and uncertainty. It mixes real and fake content to encourage viewers to pause, question, and verify before believing or sharing anything online.
This student campaign titled 'Haqiqa Wala?' was published in Egypt in July, 2026. It was created for the brand: Central Office of Public Interest, by ad school: MSA University. This Design, Digital, and Print media campaign is related to the Education and Media industries and contains 10 media assets. It was submitted 3 days ago.
Credits
school: MSA University, Cairo , Egypt
Graphic Designer: Hagar Akl
Art director: Hagar Akl
Illustrator: Hagar Akl
Academic Supervisor: prof. Nagwa El Adwy
Teaching Assistant: Menna Zakaria
Teaching Assistant: Yara Faisl
Teaching Assistant: Mohamed El Sheshtawy
