Keylines alongside Indian Institute of Hotel Management celebrated Makar Sankranti with a post that highlighted the importance of good food and participation in festivities. Makar Sankranti, the colourful and oldest harvest festival of India, is celebrated all over the country with much fervour and enthusiasm. This auspicious day, marks the end of winter and the beginning of a new harvest season.

Despite the festive atmosphere, it is important to remember the hard work and effort that goes into harvest season. Farmers put in countless hours to cultivate and harvest crops, and this is something that should be appreciated and celebrated.

Similarly, in the kitchen, chefs put in a tremendous amount of effort and love into each dish they prepare. Just like the harvest, good food is the result of hard work, dedication, and a deep appreciation for quality ingredients.

The post also included an image that was carefully crafted to resemble a kite, a symbol of the Makar Sankranti spirit. The intricate stitching of different elements from various images is a testament to the level of detail and effort that goes into creating something beautiful and meaningful.

By promoting good food and participation in festivities, Keylines encourages people to appreciate the effort and dedication that goes into creating a memorable experience.

This professional campaign titled 'Happy Makar Sankranti' was published in India in January, 2022. It was created for the brand: Indian institute of hotel management, by ad agency: Keyline Digitech. This Content, Design, and Digital media campaign is related to the Education industry and contains 1 media asset. It was submitted over 1 year ago by Keyline Digitech of Keyline Digitech.


Advertising Agency: Keyline Digitech, Kolkata, West Bengal, India
Company Director: Mr Subrata Kundu
Art Director: Mr Amalesh Das
Design: Ms Jayashree Mondal
Copywriter: Mr Sudip Dutta Gupta, Ms Sanjana Shaw


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