ADVERTISING

Tungsten

Happy Holidays

Agency: Tungsten

Description

We took a computer vision and pattern recognition algorithm developed at Cornell University, and trained it to recognize our company logo using Machine Learning techniques based on computational neural networks. (Honestly, we thought that to be better use of an algorithm than teaching it to recognize a cat.) Then, having taught it to find our logo, we ran the algorithm backwards while showing it images of trees and snowflakes. So what's an algorithm to do if it's being run backwards while shown pictures of trees, when all it really knows how to do is recognize a company's logo? Well, being an uncomplaining machine, it does its best to find that logo. And when it doesn't find it, it tries to put one there: it starts seeing logos where there aren't any. From that chaos, the machine creates this trippy, mesmerizing effect. An entirely new art form waiting to be experimented with. Looking forward to 2017, we marvel at how newer technologies continue to transform our wonderful business, and how we will adapt and use them commercially for the benefit of our clients, and their brands.

This professional campaign titled 'Happy Holidays' was published in United States in December, 2016. It was created for the brand: Tungsten, by ad agency: Tungsten. This Digital medium campaign is related to the Agency Self-Promo industry and contains 1 media asset. It was submitted over 5 years ago.

Credits

Advertising Agency: Tungsten, San Francisco, USA
Creative Director: Chip Garner
Art Director: Christopher Stanley

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