This year, SS+K is breaking free of the traditional flat holiday card stack by offering 360° virtual reality bobsled rides. A few folds will turn the 2D card into 3D VR glasses for the recipient to take take their seat in the bobsled. After sliding through banked turns, jumps, an upside-down loop and more jumps, the bobsledder will bash through a bank of snow at the finish line where they are greeted by cheering polar creatures that they’ve encountered along the way.
The virtual world consists of beautifully simple 3D polygonal assets that make up a colorful winter wonderland. With the cardboard glasses, users will be able to engage a slow-motion effect at any point throughout the experience to get a better look at the playful world around them. At any point throughout the run, snow will fall if the user shakes their head.
You can start the experience with any VR headset by going to https://www.ssk.com/holiday/ on your phone. No VR glasses? There’s also a 360-degree YouTube video of the experience. (Hint: If you watch the video on an Android phone, you can explore the world as you would with a VR headset.)
This professional campaign titled 'Happy Holiday Adventure' was published in United States in December, 2016. It was created for the brand: SS+K, by ad agency: SS+K. This Direct medium campaign is related to the Agency Self-Promo industry and contains 3 media assets. It was submitted over 5 years ago.
Advertising Agency: SS+K, New York, USA
Partner / Chief Creative Officer: Bobby Hershfield
Creative Director: Armando Flores
Copywriter: Ryan Hrbek
Design Director: Jesse Raker
Designers: Chris Peck, Don Vincent Ortega
Director of Client Services: Elisa Silva
Director of Production / Innovation: John Swartz
Producer: Andrew Veith
Digital Strategy / Innovation: Kevin Skobac
VR Development: Tantrum Lab
Website Development: Firefall Pro
CTO: Scott Park
Project Manager: Stephen Lutchman
Developers: Aric Ng, Tyrone Shine, Gena Hayward, Stephen Tetreault