Description
Ahead of the 2026 Winter Olympic and Paralympic Games, Hershey’s has launched its first major brand campaign since 2018, reframing sport around joy rather than medals. Created by The Martin Agency, ‘Hershey’s. It’s Your Happy Place’ celebrates the happiness that both sport and chocolate bring to people’s lives.
The first activation, ‘Happiness Is the Real Gold’, features five US Olympic and Paralympic athletes and their families in a documentary-style film. Through emotional reunions and reflections on early sporting moments, the work highlights that beyond results or podiums, what matters most is that athletes remain happy doing what they love.
This professional campaign titled 'Happiness Is the Real Gold' was published in United States in January, 2026. It was created for the brands: Hershey's and Hershey’s, by ad agency: The Martin Agency. This Film medium campaign is related to the Confectionery, Snacks and Sports industries and contains 1 media asset. It was submitted 6 minutes ago.
