Student Poster Campaign that shows off the personality of the Harley-Davidson Museum
Summer intern students devised an interactive experience which invited people to take part in a scavenger hunt
Summer interns devise a sidewalk campaign that shows off the Harley-Davidson Museum’s full cultural experience
Summer interns devise animated digital video to create Harley-Davidson Museum scavenger hunt interactive experience
Description
For the fourth year in a row, Hanson Dodge (HD) partnered with the Milwaukee Institute of Art & Design (MIAD) to host high school students for a summer internship program. As part of their two-week internship, students got to work on a real-life client assignment; in this case, the Harley-Davidson Museum. Their task was to get local community non-Harley-Davidson riders to visit the Harley-Davidson Museum campus by showing them that they are missing a key destination that is part of the Milwaukee spirit. The interns were divided into three groups, each of which came up with their own unique solution to this challenge,
This professional campaign titled 'Hanson Dodge 2024 Summer Intern Program' was published in United States in July, 2024. It was created for the brand: Harley-Davidson Museum, by ad agency: Hanson Dodge. This Digital, Experiential, and Integrated media campaign is related to the Travel and Tourism industry and contains 4 media assets. It was submitted over 1 year ago by President: Roy Elvove of Elvove Associates LLC.
Credits
Agency: Hanson Dodge
Client: Harley-Davidson Museum
Creative: MIAD Summer Interns
Account Director: Megan DeAngelis
Integrated Media Planner: Mikey Kok
