16400 is Finland’s most comprehensive contact information service who needed a tactical top of mind campaign. The fact is that we feel a call from an unknown number quite uncomfortable. We dramatized that insight and the result was concept Scary Numbers. Finnish cell phone numbers start very often with 050, so that is the visual key to understand that a cell phone number forms the mask.
This professional campaign titled 'Hannibal, Scream' was published in Finland in January, 2013. It was created for the brand: 16400, by ad agency: TBWA. This Outdoor medium campaign is related to the Professional Services industry and contains 2 media assets. It was submitted over 10 years ago.
Advertising Agency: TBWA\Helsinki, Helsinki, Finland
Creative Director: Tommy Mäkinen
Art Director / Illustrator: Miika Kumpulainen
Copywriter: Juuso Kalliala