Description
Famous Footwear is on a mission to help everyone feel famous in their own shoes. And there’s no time like back to school to show off new kicks. Focusing on value for this season based on the current economy, Famous once again partnered with its creative AOR THE MAYOR to create a new campaign focused on its ‘buy one, get one half off’ offer.
The hero spot titled ‘Handshake’ emphasizes the charm and excitement of back to school for kids, while bringing new energy through an on-trend, TikTok-ready ‘Famous Shake’ routine featuring twins. The shoes (and their fancy footwork) are the stars of the show, and are quite helpful in deciphering who’s who, while highlighting individuality through style. The campaign also features a social component, where the twins teach audiences how to do the ‘Famous Shake’, which was filmed in the Famous Footwear store in NYC.
‘Handshake’ is currently running as :30s and :15s spots across TV and social. This is THE MAYOR’s third seasonal effort and second back to school campaign in partnership with Famous Footwear, following the award of the business in spring of 2024.
This professional campaign titled 'Handshake' was published in United States in August, 2025. It was created for the brand: Famous Footwear, by ad agency: THE MAYOR. This Film medium campaign is related to the Fashion and Sportswear industries and contains 1 media asset. It was submitted 4 months ago.
Credits
Creative Agency: THE MAYOR
Founder/Chief Creative Officer: Tom Hamling
Creative Director/Copy: Leigh Browne
Creative Director/AD: Jon Williamson
Head of Production: Jack Epsteen
Head of Strategy: Elizabeth Thompson
Head of Account Management: Megan Brittain
Account Director: Avery Spofford
Client: Famous Footwear
SVP of Marketing and Creative: Holly Campbell
Senior Creative Director: Andrew Naeger
Associate Creative Director: Kristin Genovese
Director of Marketing: Christine Walston
Senior Manager, Brand Marketing: Melissa Lumley
Creative, Surai Dohm
Media Agency: Havas New York
EVP, Global Client Leadership: David Fasola
VP, Director of Digital Investments: Samantha O’Regan
Director, Connections Planning: Kaitlin Gerringer
Senior Media Planner: Erica Kovelman
Production Company: Chelsea Pictures
Directors: Lalou & Joaquin
Director of Photography: Joaquin Baca-Asay
Owner/Executive Producer: Lisa Mehling
Vice President/Executive Producer: Donna Portaro
Head of Production: Raul Perez
Producer: Sophia Solomon
Editorial: Open Water Post
Editor: Ryan Kendrick
Senior Producer: Matt Olson
Post Supervisor: Joe Randall
Color/Finishing: Finland Finish
Colorist/VFX Artist: Nick Smith
Audio Post Studio: Howdy Sound
Sound Design/Mix: Dusty Albertz
