Description
"Every touch is an extension of a vivid history."
This visual campaign for Turathna exhibtion that celebrates the soul of Egyptian craftsmanship. In this project, the artisan’s hand is the true protagonist—carrying years of wisdom, memory, and heritage. The campaign highlights traditional crafts, such as Copper Engraving, transforming the physical act of creation into a timeless narrative.
To unify the visual language, the Lotus flower was integrated as a consistent element. Chosen for its ancient Egyptian significance of rebirth and purity, the Lotus creates a harmonious bridge between the authenticity of the past and the aesthetics of modern design.
This student campaign titled 'أيد بتحكي تاريخ - hands tells a story ' was published in Egypt in December, 2025. It was created for the brand: Turathna, by ad school: The Higher Institute Of Applied Arts. This Content and Design media campaign is related to the Media, Other, and Public Interest industries and contains 4 media assets. It was submitted about 1 hour ago by graphic designer: suhyla amr.
Credits
Concept: The artisan's hand as the hero and the Lotus flower as a symbol of visual continuity.
Art Direction: Blending traditional Egyptian motifs with contemporary layouts
designer: Suhyla Amr Eid.
University: The higher institute of applied arts - Level 3, Graphic Design Department.
Supervision: Dr. Eman Salah.
