Hands Off My Halos

Wonderful Halos, one of America’s most-loved healthy snack brands, has launched its first national integrated marketing campaign in five years, “Hands Off My Halos,” designed specifically for the big screen. The two new commercials highlight Wonderful Halos as an irresistible snack loved by both kids and parents, capturing the chaos that ensues when a parent takes their child’s last Halos mandarin. Whether it’s reporting their mom to the IRS or cutting the brake lines on their dad’s car, kids make it clear they’ll go to extreme lengths to protect their favourite snack.

“We are thrilled to blend this playful creative with laugh-out-loud moments to show just how much both kids and parents love Wonderful Halos,” said Jennifer Hirano, Vice President of Marketing, The Wonderful Company. “Parents are overwhelmed with decisions every day and feel especially pressured when it comes to selecting what they are feeding their kids. Halos are always a win as a healthy, sweet snack for kids and parents alike – just don’t take the last one!”

Wonderful Halos are the world’s sweetest mandarins and are seedless and easy to peel, making them a tasty and healthy snack, whether enjoyed at home or on the go. Perfect for the winter months, Halos are an excellent source of vitamin C, providing 50% of the recommended daily value per serving.

“Hands Off My Halos” is Wonderful Halos’ first new television campaign in seven years and will air on Amazon Prime, Disney+, Hulu, and NBC Peacock. The campaign will also extend to social media, out-of-home placements, experiential events, brand partnerships, and Wonderful Halos’ popular in-store POS display program, reaching millions of consumers both online and in stores nationwide. The Wonderful Company’s in-house creative team at Wonderful Agency, led by Chief Creative Officer Bobby Pearce, developed the campaign.

“From mischievous antics to cheeky retaliations, the campaign is a fun, lighthearted way to celebrate a snack that’s adored by the whole family, even if stealing the last one might have some unlikely consequences,” said Pearce. “We aimed to capture how Halos are irresistible and everyone’s favourite healthy snack, no matter the age!”

In addition to the television campaign, Wonderful Halos recently launched its largest TikTok campaign, featuring its celebrated social media mascot, Hal the Halo. To add to the fun, Wonderful Halos will continue using colourful stickers on its mandarins, showcasing the Halos mascot with fun, trendy, and shareable sayings that delight fans.

Since 2019, Wonderful Halos has been the fastest-selling California mandarin brand. Available year-round in 3- and 5-pound bags at grocery, mass, and club stores nationwide, Wonderful Halos continues to solidify its place as the go-to healthy snack. For more information, recipe inspiration, and craft ideas, visit halosfun.com.