Southern AgCredit

“Hands” Campaign

Agency: Mad Genius


Southern AgCredit is a full-service, locally owned cooperative lender that specializes in helping people buy land in the country. This land is often used for agriculture, such as crop, cattle and poultry farming, as well as timberland and other uses related to agribusiness and recreation. They also finance land improvements, as well as country homes, farm structures, equipment & vehicles, poultry houses, tractors and a wide variety of other agricultural equipment.
The Hands campaign spotlights the always working hands of the farmer, illustrating the diversity of their efforts, and the necessity of their function. Spoken word and copy note Southern AgCredit’s gratitude for both the work farmers do, and the opportunity to help them do it.

This professional campaign titled '“Hands” Campaign' was published in United States in August, 2023. It was created for the brand: Southern AgCredit, by ad agency: Mad Genius. This Digital and Film media campaign is related to the Finance, Industrial, Agriculture, and Real Estate industries and contains 1 media asset. It was submitted 8 months ago by Creative Director: James Ninness of Mad Genius.


Advertising Agency: Mad Genius
Production Company: Mad Genius
Creative Director: James Ninness
Director: David Matthews


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