Challenge: Harley-Davidson Numero Uno Milan wanted the 2011 calendar to be the most amazing, something that really describes Harley-Davidson’s world and feelings.
Idea: We didn’t simply create a calendar, we created a trip experience. We gave our calendar handlebars, landscapes, people’s reactions and a subjective point of view, just to let people imagine the experience of riding a Harley-Davidson for 365 days and get them to realize that a Harley-Davidson is the best point of view you can choose.
This professional campaign titled 'Handlebars Calendar 2010' was published in Italy in December, 2010. It was created for the brand: Harley-Davidson, by ad agency: Grey. This Direct medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted almost 13 years ago.
Advertising Agency: Grey Milan, Milan, Italy
Executive Creative Director: Francesco Emiliani
Head of Art: Francesco Fallisi
Art Director: Gaetano Cerrato
Copywriter: Francesca Andriani
Junior Art Director: Giovanni Nava
Photographer: Giovanni Santarelli D’Angelo