Description
Tire company Goodyear launches its new summer tire EfficientGrip Performance with an unusual marketing idea. The paddlewheel of Hamburg's famous steamboat "Louisiana Star" was covered with a special design that transforms it into an almost 7 meter high tire. The paddle wheel-tire was seen in the Port of Hamburg and on the river Elbe.
This professional campaign titled 'Hamburg Paddlesteamer' was published in Germany in August, 2013. It was created for the brand: Goodyear, by ad agency: Leo Burnett. This Ambient medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 11 years ago.
Credits
Advertising Agency: Leo Burnett, Germany
