Halloween Mode

Dressing up our vehicles for Halloween has become a bit of an annual ritual. Every fall, the list of tricks gets longer, the treats get better, and the response from our community gets a little more electric.

So for 2026, we decided to call in backup. We’ve collaborated with Sony Pictures to bring the Ghostbusters universe to all Rivian vehicles. Starting tomorrow, an over-the-air software update rolls out to transform every Rivian into a ghost-hunting machine. Turn on Halloween Mode for sounds, lights and clues that unlock hidden characters and even a few unexpected surprises.

Ghostbusters is the centerpiece of a season-long celebration that extends beyond the software, featuring a new campaign, retail space and community events, and full-scale Ecto-R1 builds popping up across the country. We also asked one of the only men who’s answered this particular call before to help us launch it… Ghostbusters legend Bill Murray.

Ghostbusters App
This year, Halloween Mode gets its own dedicated Ghostbusters in-vehicle app that pulls together everything spooky we’ve built for the season in one place. Open it while parked and your driver display instantly transforms; switch it on before driving and key visual cues stay active, saving the full feature set for when you put the vehicle in Park. A single red toggle switch controls the entire experience—syncing interior lighting, themed audio, and exterior displays the moment you flip it.

Engage Trick or Treat Mode and your driver and rear displays are taken over, the Ghostbusters theme song starts playing, and the exterior lights and sound effects switch over to match. You can customize the track or exterior effects right from the center display. Most of this doesn’t require you to be in the vehicle at all. The Rivian app carries the same controls in your pocket—Trick or Treat, exterior effects, music, sound effects and more!