Description
Scared of having to read your car's manual in Chinese?
New brands from China are taking over the automotive market. And while some see this as a new era of mobility, for true car enthusiasts, it feels more like a real-life horror movie.
This Halloween, Renault decided to tap into a different kind of fear. One that has nothing to do with zombies, aliens or monsters, but something much closer to home: ending up behind the wheel of a Chinese car.
We turned Halloween into an opportunity to face that fear, inviting drivers to discover Renault's lineup and reminding them that there was still time to book a test drive at Renault dealerships.
This professional campaign titled 'Halloween 中国汽车' was published in Colombia in October, 2026. It was created for the brand: Renault, by ad agency: Leo Burnett Colombia. This Digital and Film media campaign is related to the Automotive and Personal Transportation industry and contains 1 media asset. It was submitted about 4 hours ago by Creative Director: David Prado Ramírez of Leo Colombia.
Credits
Advertising Agency: Leo Colombia
CCO: Andrés "Lama" Restrepo
Account Direction: Esteban Solano
Creative Director: David Prado Ramírez
Creative Team Leaders: Brandon Villegas / Nicolás Cardona
Account Management: Daniela Montoya / Valeria Serna
Art Direction: Manuel Gomez / Sebastián Gutierrez / Isabel Baena
Copywriting: Kamila Torres
A.I Director: Day Vivas
