Immediately
Description
Our client approached us with a problem, no one knows what “Halan” application is exactly for. The message they wanted to communicate is that “Halan” is a holistic financial hub that offers all kinds of financial solutions for your everyday needs.
Quite the long sentence isn’t it?
That’s why we tried to simplify it as much as we could:
“Halan is the name of our financial application
“Halan” happens to also be an Egyptian slang which means “Immediately”
The solution:
Word-play, double the meaning, all of the info,
with a dash of entertainment to it.
We brought the famous comedian actor “Chico” to play different roles as he portrays a character in a very sticky situation where he needs an immediate solution, and every time he says the word “Halan” (meaning immediately), people start reciting all of the “Halan” application benefits.
This professional campaign titled 'Immediately' was published in Egypt in March, 2024. It was created for the brand: Halan, by ad agency: Impact BBDO. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted about 1 month ago by Director: Amr el hadad of Freelancer .
Credits
Impact BBDO Cairo x Prodigy x The Barber Shop Lzrd Keeva Casting Agency
Staring : Chico Chico
Mohamed Reda
written by Amr Haddad Hani Sharaf Ganna Hesham
Hassan Mohamed nour hegazy
Account Mangment : business Director Rana Ashmawy
@karim tarabily Ashrakat
Creative Partner : Dalia Arafa
Reem Hisham
DOP : @ahmed hamdi
Ad : Saif AlGabri
@2nd Ad : @Sarah Abdualla
Art Director : @Ayman alhamy
Stylist : Nada khader
Sound : Khaled Mohamed
assist : Ahmed Nasser ( flex )
Prodigy team : Mostafa Al Faramawy
Producer: Yasmine Badrawy
Head Of Production: Sherif Attia
Line producer: esraa abdel razeg. / heba habib
Jr. Producer Mohamed Shokry
Ass Producer. Nawal moharam
Production Managers : @Mahmoud Eiesa , younis Mohammed & Mohamed Hashem
Location Managers sultan .. Youssef sherif .. kamillia Medaht
Back stage productions: Tarek hamza , Mido Ahmed Sameh Hosny
the The Barber Shop : Amr Rabee Osama Bendary Omar Sherien @Nesrine Talaat Fady Garas
Lzard Grading : Ahmed El Gendy
Halan client : Sara Metwally
