Agency: Joefish

Sunsilk Hairventures - Mountain Cruise

Sunsilk Hairventures - Soulful Retreat

Sunsilk Hairventures - Beach Escapade

Sunsilk Hairventures - City Hangout


Sisterhood is an unbreakable bond, a type of mayday that reassures women’s resilience. And as summer arrives, it’s crucial for girls to prepare their hair for the upcoming adventures that await. With more time spent outdoors and a desire to explore, their hair will be exposed to the sea, sun, humidity and salt.
So it’s essential to ensure that it is ready to accompany them on these exciting journeys, worry free.
And what better than a Sunsilk regimen to help women start or end their day on a great note. A feeling very similar to the one they have when they talk to their best friend and share a great laugh.
In this Campaign, Sunsilk plays a significant role in women’s journey, empowering them to celebrate their individuality yet the sisterhood that brings them together to confidently “SAY YES TO HAIRVENTURE”.
Four enchanting films, each featuring a unique influencer, a specific location, and a distinct Sunsilk Natural Recharge product. These films encapsulated the benefits of the range, making it relatable and inspiring for our audience.
But we didn't stop there. Taking the campaign to the streets, we orchestrated on-ground activations over four weekends in different Lebanese locations. From the captivating Mzaar Summer Festival to the sun-soaked Colonel Beach Batroun and the serene Pangea Jiyeh, each weekend offered a unique engagement experience.
At the Mzaar booth, a fully branded van became the hub of summer adventures, enticing visitors to spin a wheel for exciting prizes. The booth, an Instagrammable haven, not only showcased flagship products but also allowed visitors to try them on the spot, creating a buzz of organic social media content.
Colonel Beach Batroun and Pangea Jiyeh brought a hands-on twist. Visitors spun the wheel, won prizes, and experienced the Sunsilk Natural Recharge Hair Routine through a unique four-faced dispenser. This interactive setup allowed women to fill mini bottles with the oil, shampoo, conditioner, and oil replacement, bringing the campaign to life in their hands.

This professional campaign titled 'Hairventures' was published in Lebanon in August, 2023. It was created for the brand: Sunsilk, by ad agency: Joefish. This 360°, Film, and Integrated media campaign is related to the Beauty industry and contains 14 media assets. It was submitted 13 days ago by Founder / CCO: Rami Traboulsi of Joefish.


Advertising Agency: Joefish
CCO: Rami Traboulsi
Creative Director: Maya Toutoungi
Production Company: Wanderlust Production
Director: Aline Ouais
Producer: Renée Atallah


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