To raise awareness of Protex, we launched a campaign where we put consumers to wonder how would look like if some things were as safe as their hands after using Protex. In the ads, we reduced the danger of dangerous artifacts to 0.1%, as Protex eliminates 99.9% of bacteria and danger.
This professional campaign titled 'Hacker, Grenade, Shark, Avalanche' was published in France in April, 2018. It was created for the brand: Protex, by ad agency: Red Fuse. This Print medium campaign is related to the Health industry and contains 4 media assets. It was submitted about 4 years ago.
Advertising Agency: Red Fuse, Paris, France
Creative Chairman: Shen Tan
Executive Creative Director: Manir Fadel
Art Director: Quentin Six
Copywriter: Ricardo Dolla
Head of Art: Vitor Menezes
Photographer: Geoffroy Gomez