According to the Brazilian Federal Highway Police,
bald tires are responsible for about 20% of car accidents.
Using this data as a basis, we showed that cars can be
turned into guns if tires are worn out.
This student campaign titled 'Guns' was published in Brazil in September, 2022. It was created for the brand: Pirelli, by ad schools: Cásper Líbero and Escola Cuca. This Print medium campaign is related to the Automotive and Transport industries and contains 3 media assets. It was submitted about 1 year ago by Assistant Art Director: Gabriel Santos of Wieden+Kennedy São Paulo.
Art Director: Gabriel Santos
Copywriter: João Eustachio
Instructor: Filipe Sanches