Growing With Pride
Corteva Agriscience launched “The Heart of the Farm,” a new documentary series that shares the untold stories of the people who grow our food. The multi-part series challenges perceptions of the farming community by amplifying the diverse experiences and voices of farmers across America.
The first installment of the series, “Growing with Pride,” debuts during Pride month and spotlights Leon Etchepare, a 4th generation farmer at Emerald Farms based in Orland, CA. In the episode, Leon opens up about coming out to his parents, the life he is building with his long-time partner, Andrew Pentecost, and the experiences he has had as a gay man in an industry not often considered as a place where LGBTQ culture thrives.
Emily Clark, Associate Creative Director at Ogilvy and director of the film, said: “As marketers, we have tremendous power to affect whose stories are told. As a queer director, this is a very meaningful project for me to bring people who haven’t had the opportunity to share their story to the forefront. Andrew and Leon represent an industry moving in the right direction — towards a more inclusive and supportive space.”
“The Heart of the Farm” will continue with upcoming episodes featuring further stories of historically underrepresented farmers.
This professional campaign titled 'Growing With Pride' was published in United States in June, 2021. It was created for the brand: Corteva Agriscience, by ad agency: Ogilvy. This Film medium campaign is related to the Industrial, Agriculture industry and contains 1 media asset. It was submitted over 1 year ago by Chief Communications Officer: David Ford of Ogilvy.
Advertising Agency: Ogilvy, New York, United States of America