Description
Meta has launched a new digital campaign aimed at showing how Instagram’s latest interactive features bring people closer together.
Developed by Meta’s in-house creative agency Creative X and produced by Untold Fable, the new campaign shows how its tools – including Add Yours, Re-Share, Polls and Instagram Stories – encourage people to connect on the social platform
The campaign, titled “Moonshot”, aims to promote Meta’s new interactive features across all age groups and comprises three 15-second films. In “Gremlins,” pet owners take the spotlight to show how anyone can use the Add Yours feature to kickstart trends, connect with others and celebrate shared passions.
This professional campaign titled 'Gremlins' was published in United Kingdom in October, 2025. It was created for the brands: Instagram and Meta, by ad agencies: Creative X and Untold Fable. This campaign is related to the Electronics, Technology and Media industries and contains 1 media asset. It was submitted about 2 months ago.
Credits
Brand: Meta (Instagram)
Agency: CreativeX
Production: Untold Fable
Director: Silence Lola
Producer: Dijian Eccles
DOP: Miguel Cármenes
Head of Client Services: Rosie Robertson
Head of Production: Becci Ride
