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Challenge: Reinforce Rexona Crystal's efficiency in the anti-white marks segment.
Idea: Amplify the white marks on dark clothing problem and present Rexona as the most effective solution.
Execution: Use of stencil and other mixed techniques. Urban and feminine visual language.

This NSFW professional campaign titled 'Graffiti' was published on July 30, 2007. This Ambient medium campaign is related to the Health industry and contains 1 media asset. It was submitted about 16 years ago.


Goal: Point out the benefit of the product. Maintain the urban and current look visible of the international campaign
Developed pieces: Adshel
Advertising Agency: Lowe, Lisbon, Portugal
Creative directors: Susana Albuquerque, João Coutinho
Copywriter: Filipa Gomes
Art director: Teco Cipriano
Strategic planning: Sérgio Santos
Account director: Susana Coerver
Account executive: Joana Valadão
Agency producer: Ana Rondão
Photographer: Ricardo Cruz
Stencil "Men": Tiago Albuquerque



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