Mercedes Unique Benefit: Parallel parks for you.
Insight: People can be afraid of parallel parking.
Big Idea: Bumping into cars when parallel parking can be scary.

This student campaign titled 'Got Goosebumps?' was published in United States in November, 2022. It was created for the brand: Mercedes-Benz, by ad school: S.I. Newhouse School of Public Communications. This Print medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted over 1 year ago.


School: S.I. Newhouse School of Public Communications
Art Director: Vivian Yang
Copywriter: Vivian Yang
Instructor: Mel White


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