Description
You can test the banner here: http://www.smartnewsolutions.ru/festival/cannes/gt5/
To promote Gran Turismo 5 (race simulator with high quality graphics) we created a banner with Google Street View. The banner provides users with an opportunity to ride a car along one of the three game tracks, where the player is surrounded by the high quality photos of Google Street View, which actualize the real panoramic view of the selected route in great detail. Users can drive a vehicle along the town streets independently, by using the mouse or arrow keys.
This professional campaign titled 'Google Street View Banner' was published in Russia in December, 2010. It was created for the brands: Gran Turismo and PlayStation, by ad agency: Dentsu. This Digital medium campaign is related to the Gaming industry and contains 1 media asset. It was submitted over 12 years ago.
Credits
Advertising Agency: SmartNewSolutions / Dentsu Smart, Moscow, Russia
Executive Creative Director: Den Grishin
Digital Art Director: Yegor Faizov
Flash-programmer: Boris Beilinson
