We created an unprecedented intervention using the search facility of Google Maps on the leisure website of the largest newspaper in Rio. Whenever people would look for bars, nightclubs or restaurants, their route would be abruptly interrupted by traffic accident icons. Trees, street post and fire hydrants would appear in the middle of the route leading people to a public awareness message.
Production Company: Safari.to
This professional campaign titled 'Google Maps - End of the Road' was published in Brazil in January, 2013. It was created for the brand: Alerj, by ad agency: Staff. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 9 years ago.
Advertising Agency: Staff Brasil, Rio de Janeiro, Brazil
Creative Directors: Paulo Castro, Neca Bohrer, Bernardo Machado
Art Director: Pedro Vargens
Copywriter: Lucas Ribeiro
Digital Producer: Alejandra Mendoza
Account Supervisor: Daniela Autran
Advertiser’s Supervisor: Luisi Valadão
Account Manager: Rafaella Eyer
Media: Thiago Bravo