On International Women’s Day, Google partnered with Voice of Baceprot. The first-ever hijab-wearing, female rock-metal-trio. Their voices and lyrics were taking on societal biases, changing perceptions of women’s role in society.
The campaign, #YukBukaSuara (Voice It Out) leveraged the power of music to influence culture and empower women in Indonesia - a clarion call to girls and women to take the Google Voice Search mic and add their powerful voice to the world, despite biased societal voices.
Timed with their new single, Google and Voice of Baceprot told an evocative story of how one voice inspires others to find theirs using music’s ability to transcend boundaries, bring people together and make a social change.
This professional campaign titled 'Voice It Out #YukBukaSuara' was published in Indonesia in March, 2022. It was created for the brand: Google, by ad agency: Toaster. This Digital, Film, and Integrated media campaign is related to the Other industry and contains 2 media assets. It was submitted 6 months ago.
Agency: Toaster Singapore
Executive Creative Director: Vinod Savio
Creative Director: Manisha Sharma
Creative Director: Meyvi Wedelia
Creative Group Head: Adryanto Santosa
Copywriter: Dhini Duta
Producer: Melly Damayanti
Account Director: Chi Nguyen
Executive Creative Strategist: Ryan Barton
Motion Designer: Xin Qiang Lim
Group Marketing Creative Manager - Brand, India & Southeast Asia, Google: Samit Malkani
Senior Marketing Creative Manager - SEA, Google: Mira Sumanti
Product Marketing Manager, Google: Ravina Gobindram Alimchandani