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Google Earth


If you download the .kml file, you can see for yourself on Google Earth that this is an actual installation in the desert. Maxim is not the first company using satellite imagery as a medium. Target did the same before with just a logo. Still, I don't think the medium is used in a smart enough way.

This NSFW professional campaign titled 'Google Earth' was published on April 10, 2006. This Ambient medium campaign is related to the Media industry and contains 1 media asset. It was submitted about 18 years ago.



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