Good Morning, Moon
Description
Since 2010, AG1 has been part of millions of morning routines, grounded in the belief that each morning is an opportunity to live a healthier, more fulfilled life. To coincide with the end of daylight savings and a special new hour of morning light, we’re launching a new campaign on November 1 at 7am: “Good Morning, People Everywhere.” Our mission is grounded in the belief that each morning is an opportunity to live a healthier, more fulfilled life.
At the heart of the campaign is a short film, “Good Morning, Moon,” that reimagines the beloved children’s classic Goodnight Moon as an anthem to the morning—those sacred morning rituals and the morning people who use them to make the most of every day. It features those who rise when the moon is still out and are defined by showing up when it's easier not to. With approval from the Margaret Wise Brown estate and HarperCollins, AG1 carefully reworked the book’s verse to honor early risers while staying true to the timeless rhythm of the original.
The film is narrated by legendary producer Rick Rubin, a longtime AG1 drinker who is known for his mindful daily practices. Everyone featured in the campaign—from Rick to athletes including Sloane Stephens (tennis), Mick Fanning (surfing), Hari Budha-Magar (mountain climbing), and Christina Lustenberge (skiing)—are genuine AG1 drinkers.
This professional campaign titled 'Good Morning, Moon' was published in United States in November, 2025. It was created for the brand: AG1, . This Film medium campaign is related to the Drinks (Non Alcoholic) industry and contains 3 media assets. It was submitted 4 days ago.
Credits
Client: AG1
Campaign: Good Morning, Moon
Concept & Production: AG1
Director: Britton Caillouette - (amputee)
Britton Caillouette grew up in California and studied history at the Center for the North American West at Stanford. A self-taught filmmaker and musician, his passion for documentary photography and personal storytelling grew from traveling and immersing himself in foreign cultures, at home and abroad. His work finds beauty in everyday moments, juxtaposing gritty realism with a graphic, cinematic style. His films and photography explore themes of place, mythology, and connections to nature.
Narrator: Rick Rubin
Music Score: Austin Farwell
With support from: HarperCollins and the Margaret Wise Brown and Clement Hurd Estates
Featured AG1 Morning People:
Matt Sims, Cyclist
Sloane Stephens, Tennis World Champion
Mick Fanning, 3× World Champion Surfer
Cam Smith and the Rippers, World Champion Golf Team
Zoe Harrison, Rugby World Cup Champion and England Kicker
Eliana Rodriguez and Team, World Champion Skydivers
Mammoth Track Club
Christina Lustenberger, Alpinist and World Champion Skier
Hari Budha Magar, First Double Above-Knee Amputee to Climb Mount Everest
Sailing La Vagabonde
Hike Clerb
Dave and Cecilia Hashim (and baby Roman), Runners
Shoot Locations
LA
Toluca Lake
Mammoth
Lone Pine
Dune
NYC
Arizona
London
CDMX
Palau
Gold Coast
Christina NZ
Christina Peru
Christina Mt Robson
