P C Chandra Jewellers

Golden Weapons Of Durga

Agency: SoS Ideas

Conch Shell or Shankh

Gadah or The Club

Trishool or Trident

Kharga or Arakh

Tir Dhanuk or Bow and Arrow


Durga Puja is an age old festival celebrated with much fanfare in Bengal, India, where the mother Goddess, with 10 hands holds ten weapons which she mythologically uses to slay the demon Mahishashur. Ma Durga is an embodiment of female strength, courage, and undying resilience to fight the odds.
P C Chandra Jewellers, a brand with a heritage of 80 years wanted to connect with their TG who are contemporary women but still stay rooted in tradition.
Our target audience being the modern women of today, we created these digital post series of 5 posts released on 5 days of festivities, with inspiring messages that they would relate to. Each post features one of the weapons made out of gold jewellery with an empowering message for today's women, to vanquish their inner demons and keep shining.

This professional campaign titled 'Golden Weapons Of Durga ' was published in India in October, 2021. It was created for the brand: P C Chandra Jewellers, by ad agency: SoS Ideas. This Digital medium campaign is related to the Beauty industry and contains 5 media assets. It was submitted 3 months ago by Creative Director: Kamalika Ganguli of Sos Ideas Pvt. Ltd.


Advertising Agency: SoS Ideas
Client: P C Chandra Jewellers
ECD & Founders: Souvik Misra & Soubhik Payra
Creative Directors: Niladri Deb Kamalika Ganguli
Art Director: Sudipta Dutta
Copywriter: Piyali Mukherjee
Client Servicing Head: Anirban Sarkar
Client servicing team: Sayani Ghosh & Anisha Dutta


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