Description
El Salvador is known around the world for its beaches and world-class surf. At the same time, Regia is a beer deeply connected to Salvadoran identity and culture.
To introduce its new returnable bottle, the brand looked back to where every beer begins: the barley fields.
By transforming golden barley into the country's iconic ocean waves, Golden Waves visually connected the origin of the beer with the destination every returnable bottle helps protect. A simple reminder that every bottle returned contributes to preserving the waves that have made El Salvador famous around the world.
This professional campaign titled 'Golden Waves' was published in El Salvador in July, 2026. It was created for the brand: Regia, by ad agency: Publicidad Comercial MullenLowe. This Ambient, Design, and Print media campaign is related to the Alcoholic Drinks industry and contains 3 media assets. It was submitted about 13 hours ago.
Credits
Advertiser: Regia / Cervecería Salvadoreña
Client: Rodrigo Rendón
Agency: Publicidad Comercial MullenLowe El Salvador
Chief Creative Officer: Orlando Álvarez
Creative Directors: Juan Carlos Sol, Javier Zedan
Head of Art: Javier Montoya
Creative Leads: Jason David Blanco, Jorge Cardona
Graphic Designers: César Mejía, Víctor Calles, Ricardo López
Producer: Anna Walter
Final Art Producer: Felipe Verástegui Ríos
