Goat, Chimp

Agency: Africa


The campaign promotes the New Outlander PHEV, the Mitsubishi’s Electric 4X4 car. This car model has a regular motor, like most cars, and a second electric motor. So the idea behind the ads was to mix the adventurous world of the Mitsubishi 4x4 and the electricity differential of the car.

This professional campaign titled 'Goat, Chimp' was published in Brazil in June, 2017. It was created for the brand: Mitsubishi, by ad agency: Africa. This Print medium campaign is related to the Automotive industry and contains 2 media assets. It was submitted over 6 years ago.


Advertising Agency: Africa, Sao Paulo, Brazil
Chief Creative Officer / Creative Director: Sergio Gordilho
Art Director: Bill Queiroga
Copywriter: Guzera
Illustrator: D’avila Studios
Client Services: Carolina Barretto
Media Team: Luiz Fernando Vieira, Rodrigo Famelli, Gabriel Roveri
Print Producer: Carla Lustosa, Edson Harada
Art Buyer: Carmen Castillo, Natasha Grazia


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