Go Like Mo

Global marketing agency TEAM LEWIS has devised a new campaign for CHERY UK, partnering one of the UK’s fastest growing car brands with Sir Mo Farah CBE - one of the world’s most celebrated athletes.

Sir Mo Farah CBE is the central figure in the campaign, which showcases the brand’s unique, proprietary Chery Super Hybrid (CSH) electrified powertrain technology.

The multi-channel campaign, which launches in the UK on 1 May, includes a hero film and TV commercial plus out-of-home London Marathon activations, alongside paid social content series across TikTok, Instagram and Facebook, and URUNN partnership events.

For CHERY UK’s first technology-focused campaign, the idea was simple: use Olympic legend and British Icon Sir Mo Farah CBE as a metaphor for CSH technology. With up to 745 miles of total driving range* available on selected models, who better to represent exceptional endurance than a four-time gold medalist?

CHERY UK and TEAM LEWIS brought the comparison to life by mapping CSH technology against Mo’s physical elite performance - creating a powerful technical narrative.

Sir Mo Farah CBE, who has accumulated 10 global titles including the 'double-double' of gold medals over 5,000m and 10,000m at both the 2012 and 2016 Olympic Games, said: “I’m so proud to launch this new partnership with CHERY. It’s such a unique brand, and I’m very excited to help introduce Chery Super Hybrid technology to more motorists across the UK. Experiencing the CHERY TIGGO 9 CSH during the shoot was also an unforgettable experience. The car is amazing - sleek design, comfortable and practical, and I loved the massage seats.”

The campaign announcement follows the CHERY’s brand showcase at Auto China 2026 (Beijing Auto Show) and The CHERY International Business Summit - where it announced its plans to serve 10 million export customers worldwide by 2030.