Go all the way
Description
Does the image of LeBron James or Ronaldo work on you when your favorite sport is fishing or climbing ? No. These people see their sport as a way of life. And Patagonia knows this better than anyone. The brand has been with them for so many years. Now it's time to reaffirm the brand's commitment to them.
As Charles Bukowski said: "Go all the way."
Patagonia is introducing a new brand posture. A poetic posture.
This student campaign titled 'Go all the way' was published in France in January, 2025. It was created for the brand: Patagonia, . This OOH Outdoor and Print media campaign is related to the Fashion industry and contains 5 media assets. It was submitted 22 days ago.
Credits
Art Director: Jean-Eudes Queinnec
Copywriter: Aloïs Richard