Straight Talk Wireless

Giving It to You Straight Featuring Jim Gaffigan

Agency: FCB New York


Attention Walmart shoppers: Straight Talk Wireless, a leading no-contract wireless carrier sold exclusively at Walmart, and, today announced a new ad campaign featuring actor/comedian Jim Gaffigan.

The spot marks Straight Talk’s first live-action campaign in four years, and highlights the brand’s new family plans, which offer discounted rates for customers adding one or more additional lines to their qualifying Straight Talk plans. Finally, sharing with the family – or anyone – is easy.

“Jim's comedy and work ethic embodies who our customer is: observant, hard-working, a little bit skeptical of something that might seem too good to be true, and loves to talk about their family,” said Cheryl Gresham, Chief Marketing Officer of the Verizon Value organization. “We immediately thought of Jim as the perfect partner to explain the value in our new plans and to do it in a really entertaining way.”

The creative is developed by ad agency FCB NY and features Jim taking over a Walmart store to do stand-up and connect with shoppers – showing the benefits of “using” their loved ones to save on wireless. The :30 video is airing now on all major networks/platforms.

This professional campaign titled 'Giving It to You Straight Featuring Jim Gaffigan' was published in United States in August, 2023. It was created for the brand: Straight Talk Wireless, by ad agency: FCB New York. This Film medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted 8 months ago.


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