The Egyptian ministry of environment decided to launch a public initiative to reduce the hazards and harms of the illegal burning of electronic waste by launching a mobile application that people can use to send their unwanted electronics for discount coupons.
This film sheds the light on how those devices once were the center of attention and that today they deserve a second chance to be recycled and save the environment from their unsafe storage or burning.
This professional campaign titled 'Give your e-waste a second chance!' was published in Egypt in July, 2021. It was created for the brand: e-Tadweer, by ad agency: Synergy Group. This Film medium campaign is related to the Electronics, Technology and Public Interest, NGO industries and contains 1 media asset. It was submitted about 1 year ago by Creative Director: Karim Soliman of Synergy Advertising.
Advertising Agency: Synergy Advertising, Cairo, Egypt
Production Company: Maradona Films